Data di Pubblicazione:
2014
Citazione:
Adoption of social networking sites by Italian / Alarcón del Amo, M.C., Lorenzo Romero, C., DEL CHIAPPA, G.. - In: INFORMATION SYSTEMS AND E-BUSINESS MANAGEMENT. - ISSN 1617-9846. - 12:2(2014), pp. 165-187. [10.1007/s10257-013-0215-2]
Abstract:
Social networking sites (SNS) have becoming a mass phenomenon,
positioning as one of the most popular online means of communication. So, they
have appeared as new communication tools between people and organizations. Due
to the growing importance of SNS and the many advantages offered to companies,
the main objective of this research is to study the adoption and use of SNS by Italian
users, on the basis of a technology acceptance model by adding the trust and
perceived risk variables, as they are essential when uncertainty is present. Results
support the positive relationships and influences between variables from an extended
technology acceptance model. Some practical implications are exposed to
explain the importance of the adoption of SNS by users for business sector.
positioning as one of the most popular online means of communication. So, they
have appeared as new communication tools between people and organizations. Due
to the growing importance of SNS and the many advantages offered to companies,
the main objective of this research is to study the adoption and use of SNS by Italian
users, on the basis of a technology acceptance model by adding the trust and
perceived risk variables, as they are essential when uncertainty is present. Results
support the positive relationships and influences between variables from an extended
technology acceptance model. Some practical implications are exposed to
explain the importance of the adoption of SNS by users for business sector.
Tipologia CRIS:
1.1 Articolo in rivista
Keywords:
Social networking sites; Technology acceptance model; Trust
Elenco autori:
Alarcón del Amo, M. C.; Lorenzo Romero, C.; DEL CHIAPPA, Giacomo
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