Musei tra narrazione, visualità e new media

Analyzing museum’s communication scenery, we can find two extremes: a traditional museum, a real
space in which the visitor passively acquires selected information through a pre-chosen language, and
a multimedia museum, a virtual space designed to make the visitor play an active and participatory
role, letting him choose his own visit path and select independently the information he wants to
acquire.
In between there is a particular type of museum that can be defined as “transmedia” with communicative
tools and languages that transform learning processes and levels of attention. These tools and
languages refer to the field of edutainment and they are: interactive experience, immersive experience,
serious games, gamification and universal design. In these museum emitter and receiver are
connected by mutual interrelationships and correlations.