A STUDY ON CONSUMER ATTITUDES TOWARDS TOURISM ADVERTISING: THE INFLUENCE OF EMOTION AND MOTIVATION

Conference Paper

Publication Date:

2017

Short description:

A STUDY ON CONSUMER ATTITUDES TOWARDS TOURISM ADVERTISING: THE INFLUENCE OF EMOTION AND MOTIVATION / Shen, Han; Luo, Yi; Usai, Antonio. - I:(2017). (Intervento presentato al convegno Entrepreneurship & SMEs in Emerging Markets: Competitiveness & innovation in Knowledge Economy tenutosi a Olbia, Sardinia, Italy nel October, 4th – 6th 2017).

Iris type:

4.1 Contributo in Atti di convegno

List of contributors:

Shen, Han; Luo, Yi; Usai, Antonio

Authors of the University:

USAI Antonio

Handle:

https://iris.uniss.it/handle/11388/201444

Book title:

Entrepreneurship & SMEs in Emerging Markets: Competitiveness & innovation in Knowledge Economy