A STUDY ON CONSUMER ATTITUDES TOWARDS TOURISM ADVERTISING: THE INFLUENCE OF EMOTION AND MOTIVATION
Contributo in Atti di convegno
Data di Pubblicazione:
2017
Citazione:
A STUDY ON CONSUMER ATTITUDES TOWARDS TOURISM ADVERTISING: THE INFLUENCE OF EMOTION AND MOTIVATION / Shen, Han; Luo, Yi; Usai, Antonio. - I:(2017). (Intervento presentato al convegno Entrepreneurship & SMEs in Emerging Markets: Competitiveness & innovation in Knowledge Economy tenutosi a Olbia, Sardinia, Italy nel October, 4th – 6th 2017).
Tipologia CRIS:
4.1 Contributo in Atti di convegno
Elenco autori:
Shen, Han; Luo, Yi; Usai, Antonio
Link alla scheda completa:
Titolo del libro:
Entrepreneurship & SMEs in Emerging Markets: Competitiveness & innovation in Knowledge Economy