Residents' choice probability and tourism development

"This paper aims to identify the factors that influence resident's choice of a particular type of tourism(i.e. “sea and 18. sun”, cruise, sport and cultural tourism). The case study presented is the city of Olbia (Sardinia, Italy).With its air- 19. port and port, Olbia is the gateway for the “Costa Smeralda” (Emerald Coast), one of the most well-established 20. tourism destinations worldwide. The main objective is achieved by constructing a representative random strati- 21. fied sample, for a total of 1208 interviews. Residents' choice about the level of investment they would prefer for 22. each type of tourismactivity is assessed by different probabilistic specifications, according to the statistical prop- 23. erties of the data. On thewhole, evidence shows that even in amature destination like Olbia, residents do not dis- 24. like tourism activity in all its forms. Policy and management implications are drawn on these empirical findings 25. and suggestions for further research are given."