A framework for evaluating the business value of customer data in hospitality

Academic Article
Publication Date:
2008
Short description:
A framework for evaluating the business value of customer data in hospitality / Piccoli, G.. - In: JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT. - ISSN 1936-8623. - 17:(2008), pp. 4-29.
Iris type:
1.1 Articolo in rivista
List of contributors:
Handle:
https://iris.uniss.it/handle/11388/144633
Published in:
JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT
Journal