Profit From Customer Data by Identifying Strategic Opportunities and Adopting the ‘Born Digital’ Approach

Academic Article

Publication Date:

2008

Short description:

Profit From Customer Data by Identifying Strategic Opportunities and Adopting the ‘Born Digital’ Approach / Piccoli, Gabriele; Watson, R.. - In: MIS QUARTERLY EXECUTIVE. - ISSN 1540-1960. - 7:(2008), pp. 113-122.

Iris type:

1.1 Articolo in rivista

List of contributors:

Piccoli, Gabriele; Watson, R.

Handle:

https://iris.uniss.it/handle/11388/144624

Published in:

MIS QUARTERLY EXECUTIVE

Journal