Digital Marketing strategies for the internationalization of agri-food industries: Theoretical insights and Italian case examples with a focus on China as a key export market
Chapter
Publication Date:
2025
Short description:
Digital Marketing strategies for the internationalization of agri-food industries: Theoretical insights and Italian case examples with a focus on China as a key export market / Benedetto, G. - 3rd edition:(2025), pp. 376-398. [10.1016/B978-0-443-15976-3.00136-7]
abstract:
This research paper explores how digital technologies can effectively support and improve the internationalization processes of agri-food enterprises, with a specific focus on innovation, competitiveness, and strategies for market expansion. Structured into key analytical phases, this paper facilitates a deeper understanding of its subject matter.
Iris type:
2.1 Contributo in volume (Capitolo o Saggio)
List of contributors:
Benedetto, G
Book title:
Encyclopedia of Agriculture and Food Systems