Publication Date:
2012
Short description:
Community integration: A Case Study of Costa Smeralda, Italy / DEL CHIAPPA, G.. - (2012), pp. 243-263. [10.1108/S2042-1443(2012)0000004016]
abstract:
Abstract: Community integration is considered as one of the integral
components of tourism sustainability. This study analyzes the residents’
perceptions of the impact of tourism and community integration in
tourism planning in Costa Smeralda, a destination located in the island of
Sardinia, Italy. The study suggests that residents recognize, even if
slightly, the economic, environmental, and sociocultural benefits of
tourism and would like to support its further development in their area.
However, a low level of community integration was also found,
suggesting that policymakers should run internal marketing operations
based on the residents’ sociodemographic characteristics so that they feel
involved and committed to tourism planning and place branding
components of tourism sustainability. This study analyzes the residents’
perceptions of the impact of tourism and community integration in
tourism planning in Costa Smeralda, a destination located in the island of
Sardinia, Italy. The study suggests that residents recognize, even if
slightly, the economic, environmental, and sociocultural benefits of
tourism and would like to support its further development in their area.
However, a low level of community integration was also found,
suggesting that policymakers should run internal marketing operations
based on the residents’ sociodemographic characteristics so that they feel
involved and committed to tourism planning and place branding
Iris type:
2.1 Contributo in volume (Capitolo o Saggio)
Keywords:
Tourism sustainability; community-integration; island destination
List of contributors:
DEL CHIAPPA, Giacomo
Book title:
Knowledge management in tourism: Policy and governance applications bridging tourism theory and practice