Mobile Services Diffusion as Potential Enabler for Brand Building: an exploratory analysis
Conference Paper
Publication Date:
2024
Short description:
Mobile Services Diffusion as Potential Enabler for Brand Building: an exploratory analysis / Usai, Antonio; Festa, Giuseppe; Papa, Armando; Cuomo, Maria Teresa; D'Amato, Antonio. - (2024), pp. 1828-1837. (Intervento presentato al convegno Translating knowledge into innovation dynamics tenutosi a MADRID (Spain) nel 12-14 giugno 2024).
Iris type:
4.1 Contributo in Atti di convegno
List of contributors:
Usai, Antonio; Festa, Giuseppe; Papa, Armando; Cuomo, Maria Teresa; D'Amato, Antonio
Book title:
Translating knowledge into innovation dynamics