Destination branding development: linking together supply-side and demand-side perspectives

Chapter

Publication Date:

2012

Short description:

Destination branding development: linking together supply-side and demand-side perspectives / DEL CHIAPPA, G; Bregoli, I. - (2012), pp. 51-61.

Iris type:

2.1 Contributo in volume (Capitolo o Saggio)

List of contributors:

DEL CHIAPPA, G; Bregoli, I

Authors of the University:

DEL CHIAPPA Giacomo

Handle:

https://iris.uniss.it/handle/11388/75841

Book title:

Strategic Marketing in Tourism Services