Managing multiple logics to facilitate consumer transformation

Academic Article

Publication Date:

2022

Short description:

Managing multiple logics to facilitate consumer transformation / Fortezza, F., Figueiredo, B., Scaraboto, D., DEL CHIAPPA, G.. - In: JOURNAL OF BUSINESS RESEARCH. - ISSN 0148-2963. - 144:(2022), pp. 377-390. [10.1016/j.jbusres.2022.02.023]

Iris type:

1.1 Articolo in rivista

List of contributors:

Fortezza, Fulvio; Figueiredo, Bernardo; Scaraboto, Daiane; DEL CHIAPPA, Giacomo

Authors of the University:

DEL CHIAPPA Giacomo

Handle:

https://iris.uniss.it/handle/11388/294643

Published in:

JOURNAL OF BUSINESS RESEARCH

Journal