Publication Date:
2007
Short description:
Web Technologies and Value Innovation in The Italian Retail Banking Industry / Virili, Francesco; Carignani, A.. - In: IMPRESA AMBIENTE MANAGEMENT. - ISSN 1972-2036. - 2:(2007), pp. 72-90.
abstract:
Interpreting the outcome of a survey on Internet banking in Europe,
we point the attention to the adoption of Web technologies in Italian
retail banks. Four patterns are emerging: minimal (just a presence on the
WWW); tactical (Web as a distribution channel); functional (adoption
of Web-based information systems); strategic (a definite strategy
centered on Web technologies). While minimal and tactical adoptions
are widely diffused, functional and strategic approaches are still very
rare
we point the attention to the adoption of Web technologies in Italian
retail banks. Four patterns are emerging: minimal (just a presence on the
WWW); tactical (Web as a distribution channel); functional (adoption
of Web-based information systems); strategic (a definite strategy
centered on Web technologies). While minimal and tactical adoptions
are widely diffused, functional and strategic approaches are still very
rare
Iris type:
1.1 Articolo in rivista
List of contributors:
Virili, Francesco; Carignani, A.
Published in: