The influence of servicescape on experiential consumption and consumer delight: insights from a cruise setting
Conference Paper
Publication Date:
2017
Short description:
The influence of servicescape on experiential consumption and consumer delight: insights from a cruise setting / Sorrentino, A; Risitano, M; Del Chiappa, G; Ferretti, M. - (2017).
Iris type:
4.1 Contributo in Atti di convegno
List of contributors:
Sorrentino, A; Risitano, M; Del Chiappa, G; Ferretti, M
Book title:
Proceedings of the XIV Annual Conference of Società Italiana di Marketing (SIM ) “Il Marketing di successo. Imprese, enti e persone"