Why tourists buy souvenirs on holiday: investigating values and benefits through a qualitative app

Conference Paper

Publication Date:

2017

Short description:

Why tourists buy souvenirs on holiday: investigating values and benefits through a qualitative app / Usai, Alessia Eleonora; Del Chiappa, G. - (2017).

Iris type:

4.1 Contributo in Atti di convegno

List of contributors:

Usai, Alessia Eleonora; Del Chiappa, G

Authors of the University:

DEL CHIAPPA Giacomo

Handle:

https://iris.uniss.it/handle/11388/204452

Book title:

Proceedings of the XIV Annual Conference of Società Italiana di Marketing (SIM) “Il Marketing di successo. Imprese, enti e persone"