Destination authenticity: developing and testing a measurement scale

Conference Paper
Publication Date:
2017
Short description:
Destination authenticity: developing and testing a measurement scale / Atzeni, M; Del Chiappa, G; Melis, G. - (2017).
Iris type:
4.1 Contributo in Atti di convegno
List of contributors:
Authors of the University:
Handle:
https://iris.uniss.it/handle/11388/204446
Book title:
Proceedings of the XIV Annual Conference of Società Italiana di Marketing (SIM) “Il Marketing di successo. Imprese, enti e persone