An Examination of Customer-based Hotel Brand Equity: Evidence from Iran

Conference Paper
Publication Date:
2016
Short description:
An Examination of Customer-based Hotel Brand Equity: Evidence from Iran / Esfandiar, K; Sharifi-Tehrani, M; Del Chiappa, G.. - (2016), pp. 88-92.
Iris type:
4.1 Contributo in Atti di convegno
List of contributors:
Authors of the University:
Handle:
https://iris.uniss.it/handle/11388/204121
Book title:
Proceedings of 8th World Conference for Graduate Research in Tourism, Hospitality and Leisure & of 4th Interdisciplinary Tourism Research Conference