The role of residents’ apathy and its influence on brand ambassadorship behavior

Conference Paper

Publication Date:

2017

Short description:

The role of residents’ apathy and its influence on brand ambassadorship behavior / Ghasemi, V; Del Chiappa, G; Correia, A.. - (2017), pp. 434-441.

Iris type:

4.1 Contributo in Atti di convegno

List of contributors:

Authors of the University:

DEL CHIAPPA Giacomo

Handle:

Book title:

Proceedings of 9th World Conference for Graduate Research in Tourism & of 5th Interdisciplinary Tourism Research Conference