Innovating with customers online: A comparative study of European customers’ motives to co-create

Conference Paper

Publication Date:

2018

Short description:

Innovating with customers online: A comparative study of European customers’ motives to co-create / Lorenzo-Romero, C; Constantinides, E; Del Chiappa, G.. - (2018).

Iris type:

4.1 Contributo in Atti di convegno

List of contributors:

Lorenzo-Romero, C; Constantinides, E; Del Chiappa, G.

Authors of the University:

DEL CHIAPPA Giacomo

Handle:

https://iris.uniss.it/handle/11388/204098

Book title:

Proceedings of the XVII International Marketing Trends Conference 2018