I GRANDI EVENTI SPORTIVI PER UN RILANCIO STRATEGICO IN TERMINI ECONOMICI E DELL’IMMAGINE DI UN LUOGO: IL CASO DELL’AMERICA’S CUP WORLD SERIES A NAPOLI

The America’s Cup is the oldest and the most famous sailing trophy in the world, representing one among the major sport events still today. In April 2012, Naples hosted a leg of its circuit. The event proved strategic to the area, owing to its outcome in economic and productive terms, and to the way it helped to relaunch the image of the city internationally.