Cartografia e promozione del turismo in aree a economia debole. Dal marketing territoriale ai percorsi a base culturale

The work examines the role in which cartography could play regard- ing the touristic promotion of inland areas through local marketing actions aimed at valuing cultural resourses through thematic routes. The religious itineraries are to be considered especially in light of the most recent successes in old Europe. We analyze the conditions and ways in which modern cartographic representations could contribute to the af rmation and development of rural areas.