Investigating the degree of visitors' satisfaction at a museum

"This paper investigates visitors’ satisfaction at a museum. To this aim an empirical analysis on a representative sample of 359 visitors to the Archaeological Museum G.A. Sanna in Sassari (Italy) is presented. A theoretical model is proposed to investigate the determinants that influence visitors’ satisfaction, including socio-demographic characteristics, motivations and visit experience. Empirically, an ordered logit is employed to test prior hypotheses. Findings highlight that respondents are satisfied by the actual experience and length of the time spent at the museum. Factors such as nationality, gender, education also plays a role in their overall level of satisfaction. Based upon the empirical findings, implications for museum managers are drawn"