MEDIA SURFACES DESIGN “FOR ALL” CULTURES. Verso una trasformazione tecnologica e percettiva della scena urbana

Media-surfaces Design “for all” Cultures. Verso una Trasformazione Tecnologica e Percettiva della Scena Urbana.
The best use of media surfaces, urban screens and digital technologies in relation to urban comunication leads to a massive use of lights and colors to make architecture visible and perceptible and it is thought in order to comunicate social, cultural or political messages aiming to astonish people and capture their attention. The consequences of this project evolution are to be seen in the changes regarding the city physical aspect and the role of culture in the public environment. The media architectural surfaces can be useful means to stimulate people and invite them having a deeper cultural sensibility. The aim of this work is to describe the guidelines to project and create the media architectural surfaces and to relate them to the urban context.