Per parole e per immagini: la propaganda fra Cesare e Augusto in Africa e Sardinia (iscrizioni, monete, monumenti)
Chapter
Publication Date:
2025
Short description:
Per parole e per immagini: la propaganda fra Cesare e Augusto in Africa e Sardinia (iscrizioni, monete, monumenti) / Ibba, Antonio. - 11:(2025), pp. 123-148.
abstract:
Coins, inscriptions and monuments testify to the early spread of Caesar’s and, above all, Augustus’ propaganda themes
in the provinces of Sardinia et Corsica and Africa Proconsularis. If we leave aside the direct interventions of Caesar
and Octavian (punishments, municipal promotions, coins celebrating a new era, land distribution, investments in public
buildings), we can identify two main channels for the dissemination of propaganda: on the one hand, there were the
proconsuls, who, for personal reasons or on the orders of Rome, acted as interpreters of these messages, indirectly
demonstrating their loyalty to the Urbs government; on the other hand, there were the local notables, who were anxious
to demonstrate their full allegiance to the ideals of Rome and its leaders, and in this way sought to consolidate both their
power within their communities and the prestige of their homeland in the region
in the provinces of Sardinia et Corsica and Africa Proconsularis. If we leave aside the direct interventions of Caesar
and Octavian (punishments, municipal promotions, coins celebrating a new era, land distribution, investments in public
buildings), we can identify two main channels for the dissemination of propaganda: on the one hand, there were the
proconsuls, who, for personal reasons or on the orders of Rome, acted as interpreters of these messages, indirectly
demonstrating their loyalty to the Urbs government; on the other hand, there were the local notables, who were anxious
to demonstrate their full allegiance to the ideals of Rome and its leaders, and in this way sought to consolidate both their
power within their communities and the prestige of their homeland in the region
Iris type:
2.1 Contributo in volume (Capitolo o Saggio)
Keywords:
Public monuments; municipal promotions; coins; cults; proconsuls; local elites
List of contributors:
Ibba, Antonio
Book title:
Tra la Tarda repubblica e l’Età augustea: economia, politica e religione nei loro riflessi epigrafici
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